ON24
Senior Graphic DesignerI joined ON24 to evolve & scale a fresh rebrand. I started as a contractor focused more on production but quickly began taking on branding projects and eventually joined ON24 full-time as the sole in-house designer.
When I started as a contractor I was given sovereignty to experiment with the ON24 brand. I wanted to work more with lifestyle imagry to gain skills with photoshop. Using masking, croping, blending and newly released AI features, I began integrating the ON24 logo into lifestyle images. The form of the logo translated harmoniously with the companies identity of motion & engagement and it became the first step into evoltion of the ON24 brand.
As an in-house designer I’ve led creative concepting for brand campaigns, integrations – such as LinkedIn, in-person events, website design, storyboarding and direction for product demos, and managing the otherall ON24 brand while the company went through acquisition.
*Product video by Aaron Keeney
Unbabel
Senior Graphic DesingerI began contracting for Unbabel as they were launching a new brand identity.
The new colorful, illustrative identity was a simplified version of their previous look and feel. I jumped aboard to help roll out the new brand for an internal training experience. I designed a game using traveling to make the training experince fun and interactive. I had little to no experience as an illustrator but quickly synced with the design system created by Unbabel’s creative leads. I designed a physical passport book that included passport stamps to guide people through each step of the training.
Once the internal roll out was completed I joined the Unbabel brand team as a senior designer and shifted to scalling the new brand to intrernal events, advertising, web, and events.
LOVES
Print & Digital DesignerLoves Furniture rose from the ashes of a long time mid-western staple, Art Van Furniture.
As a print and digital designer I learned the value of multitasking and time management. The company was on an adrenaline kick to open multiple stores across 5 states, launch a fully functional e-commerce website, multi-page print campaigns, and social media campaigns. Essentially filling the foot print of Art Van as quickly as possible. I utilized the skills I learned as a printmaker to build complex, content dense printed inserts and UI chops I’d formed working as a product designer. I collaborated with developers, marketers, & the few designers that were on the brand team.
Ultimately, Loves became a casualty of the pandemic. They stretched themselves too far, too quick, and were gone within their first year.
IA Collaborative
Associate Graphic DesignerIA Collaborative is a consultancy based in Chicago, IL. They build human centered products and solutions for huge companies across the world. This was my first gig not affiliated with college or internships and my first step into product design. As an associate designer I was taken under the wing of some incredibly talented designers.
I learned a ton about product design, system building, UI/UX, & research – quickly. My first project at IA was building a design system for the financial institution, Capital Group. Once I gained some experience I jumped to production roles maintaining Lilly’s Tempo prototype and working further with Capital Group building webpages for their market volatility campaign at the beginning of the pandemic.