ON24
Senior Graphic DesignerI joined ON24 to evolve & scale a fresh rebrand. I started as a contractor focused more on production but quickly began taking on branding projects and eventually joined ON24 full-time as the sole in-house designer.
When I started as a contractor I was given sovereignty to experiment with the ON24 brand. I wanted to work more with lifestyle imagry to gain skills with photoshop. Using masking, croping, blending and newly released AI features, I began integrating the ON24 logo into lifestyle images. The form of the logo translated harmoniously with the companies identity of motion & engagement and it became the first step into evoltion of the ON24 brand.
As an in-house designer I’ve led creative concepting for brand campaigns, integrations – such as LinkedIn, in-person events, website design, storyboarding and direction for product demos, and managing the otherall ON24 brand while the company went through acquisition.
*Product video by Aaron Keeney